Press Release provided by Melissa Crager – Public Relations & Corporate Responsibility Manager for Brookshire Brothers, Inc. Lufkin TX 75904 – Office Phone: (936) 634-8155 ext: 4344 – Mobile Phone: (936) 676-7555 – Email: MCrager@brookshirebros.com – Web: www.brookshirebrothers.com
LUFKIN, TX – Brookshire Brothers’ new Pineywoods Pavilion in Lufkin will officially opened at 6 a.m. on Wednesday, Nov. 11th, ushering in a season of community events, live entertainment and family-friendly activities. Throughout November and December, the venue will welcome guests for live music, football watch parties, seasonal crafts, giveaways and a series of special celebrations leading up to the store’s Grand Opening on Dec. 9.

Lufkin’s Newest Event Venue to Host Live Music, Family Activities and Football Watch Parties
Located alongside the new Brookshire Brothers store at 2110 S. First St. in Lufkin, Pineywoods Pavilion offers a gathering place for the community, with something planned for guests of all ages.
Live Music Under the Pavilion
Guests can enjoy live music from local and regional performers on select evenings from 6 to 9 p.m. The upcoming entertainment schedule includes:
- Thursday, Nov. 12 – Mary Clare
- Friday, Nov. 13 – Hance & Hughes
- Saturday, Nov. 14 – Clint Alford
- Thursday, Nov. 19 – Skippy Diggler
- Friday, Nov. 20 – Tara Grace
- Saturday, Nov. 21 – Austin Edwards
Family Fun at the Pavilion Craft Corner
The Pavilion Craft Corner will offer opportunities for children to get creative with seasonal, hands-on activities. Upcoming crafts include:
- Saturday, Nov. 21, 3–5 p.m. | Feathers and Fun: Join us for a festive seasonal craft as children create their very own turkey masterpiece! This hands-on activity gives little ones an opportunity to get creative, have fun, and take home a seasonal keepsake.
- Tuesday, Nov. 24, 2–4 p.m. | Apron Creations: Just in time for Thanksgiving, little imaginations can run wild as children decorate and personalize their very own aprons! This creative activity gives young artists the opportunity to express themselves while making a one-of-a-kind keepsake to take home.
- Saturday, Dec. 5, 3–5 p.m. | Snow Much Fun: Celebrate the holiday season with a fun, winter-inspired snowman craft! Children can enjoy getting creative and making their own festive snowman creation at the Pineywoods Pavilion.
On Saturday, Nov. 14, guests can also stop by the Pavilion for Picture Perfect at the Pavilion, a selfie station where they can snap a photo and capture a memory at the new community gathering space.
Football, Food and Game Day Giveaways
Sports fans will have a new place to catch the action this season. Pineywoods Pavilion will air select college and NFL games on its impressive 20-foot screen, making it a great spot to gather with friends and cheer on favorite teams.
Brookshire Brothers’ deli is also serving up a special Game Day appetizer menu, featuring select items priced at $2, $4, $6 and $8.
Fans of both the Aggies and Longhorns are invited to a special watch party for the Texas A&M versus University of Texas game on Friday, Nov. 27. Guests can enjoy tailgating favorites from the deli while watching the rivalry unfold on the big screen.
The fun continues Nov. 30 through Dec. 4 with Random Gift Card Giveaways. Each day, several lucky customers will be randomly selected to receive a Brookshire Brothers gift card to put toward a grocery, fuel or deli purchase.
Grand Opening Celebration Set for Dec. 9
The weeks of activities will build toward Brookshire Brothers’ official Grand Opening Celebration on Wednesday, Dec. 9. The community is invited to join in a full day of festivities, including free product samples from dozens of vendors, door prizes, giveaways and opportunities to sign up for Celebrate Rewards, Brookshire Brothers’ customer loyalty program.
A ribbon-cutting ceremony with the Lufkin/Angelina County Chamber of Commerce is scheduled for 10 a.m. The celebration will also feature performances by the Lufkin High School band, cheerleaders and drill team. Brookshire Brothers will recognize several local organizations through charitable donations benefiting communities throughout Angelina County.
Family Fun Day Returns Dec. 12
The celebrations continue Saturday, Dec. 12, with Family Fun Day at Pineywoods Pavilion from 11 a.m. to 3 p.m.
Families can enjoy an afternoon of activities, including a selfie booth, caricature artist, face painting, yard games, giveaways and a special opportunity to meet Santa and Mrs. Claus. Children can also enjoy coloring sheets and write letters to Santa.
“One of the things we’re most excited about with Pineywoods Pavilion is having a place where our community can come together,” said Melissa Crager, Public Relations and Corporate Responsibility Manager for Brookshire Brothers. “Whether it’s enjoying live music, watching a big game, bringing the kids out for an afternoon craft or celebrating with us during our grand opening, we want this to be a place where people can make memories and feel at home. We’re looking forward to welcoming everyone.”
Brookshire Brothers invites the Lufkin community and surrounding areas to join in the festivities and experience all that Pineywoods Pavilion has to offer.
For additional information and updates on upcoming activities, follow Brookshire Brothers on social media.
ABOUT BROOKSHIRE BROTHERS
Brookshire Brothers is a 100% employee-owned, community-centered grocer based in Lufkin, Texas. Founded in 1921, this regional grocery chain operates nearly 120 locations that stretch west to the Texas Hill Country and east to Lake Charles, Louisiana. Though its focus remains on traditional grocery and pharmacy, Brookshire Brothers has complimentary formats that include fuel and tobacco operations, coffee shops and event venues. Brookshire Brothers is committed to quality and service in its stores and is known for its good people who sell good food and do good deeds in the communities they serve. Visit their website: www.brookshirebrothers.com

